The company
BAMA-International has been one of the leading providers of branded articles for the special trade shoe sector in Europe for many decades. It is a company which knows how to combine the experience from over 90 years of tradition with the latest trends and findings of the present. Innovative developments in the areas of Insoles, Shoe care and Accessories, together with high quality standards as well as a world-wide distribution network are only some of the reasons which have contributed to our lasting, partnership cooperation with over 20,000 customers in the shoe retail sector and related areas.
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Our location
BAMA-International company headquarters is situated in Mosbach. Our international sales locations as well as our Marketing, Supply-Chain and Administration processes are all controlled from this location. A world-wide team of some 900 employees keep the company on the road to success.
The actual production of Bama insoles and shoe care products is carried out at our own production location in Gorzow (Poland). The production machinery is new and completely up-to-date. Our high-class products are manufactured by combining the most modern technology with a main part of qualified manual processes. Constant quality checks ensure that the demanding requirements set under our quality management system are always reached. Some 35 million pairs of insoles and approximately 15 million shoe care articles are manufactured annually.
Also to be found at our Gorzow plant is the logistic heart of our organisation with its high rack storage warehouse which can accommodate more than 20.000 pallets as well as the lot-picking and distribution. All components of the system are directly connected to the order processing system. Shipments ranging from small parcels to truckloads are processed here from a selection of over 5,000 product variations.
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Tradition and Innovation
Since 1914 BAMA-International has been developing and producing insoles under the trade mark Bama. Today´s products no longer have anything in common with the paperboard products of the first generation. Today the term insole conveys the image of a modern product providing comfort to foot and shoe.
The company can look back on a similar period of experience in the sector of shoe care products. Therefore, every one of the shoe care products bearing the name Tana represents the successful combination of traditional and innovative elements.
BAMA-International is extremely active in research and development both in the area of insoles and in the field of shoe care. Contact with intensive Market Research and to Consumer Research leads to the constant development of new and innovative products in order to meet the current and ever-changing needs of our customers.
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International
Already during the 1950s a start was made on the systematic setting up of our own cross-border organisation. Today BAMA International is represented almost world-wide through its own sales organisation (with emphasis on Europe) or through its foreign distributors.
Europe
Andorra, Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Germany, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Luxemburg, Macedonia, Norway, Poland, Sweden, Switzerland, Slovakian Republic, Slowenia, Spain, The Netherlands, Turkey and the United Kingdom.
Africa
French territories in the south, Mauritius, Reunion and South Africa
Asia
China, Hongkong, Israel, Japan, Korea (Rep.), Malaysia, Singapore
Australia
Northamerika
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Mission, Vision, Values
Our Mission
To simply delight you... every day!
Our Vision
To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous process improvement and people who make things happen.
Our Values
Act with Integrity
Use Imagination
Be Inclusive
Work as a Team
Have Passion to excel
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Company Organisation
BAMA-International is one of three subsidiary companies belonging to Sara Lee Deutschland GmbH and consequently a subsidiary of the America’s consumer goods company Sara Lee.
Sara Lee is made up of Sara Lee Corporation and Sara Lee International. Whereas the activities of Sara Lee Corporation are restricted to the US market, Sara Lee International is active world-wide in almost all countries outside the USA. In the previous financial year Sara Lee employed more than 52,000 employees and achieved a turnover of over $11 billion.
BAMA-International and its products belong to the division „Household & Body Care Products“, for Sara Lee International and is administered from its European headquarters based in Utrecht, in the Netherlands.
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